THE 2012 FIFI AWARDS WINNERS

THE 2012 FIFI AWARDS WINNERS

The FiFi awards, the most prestigious award a fragrance can receive in the fragrance/perfumery industry. You can say that it’s equivalent to what the Oscars are to the movie industry. It is truly an honor for a perfume to receive a FiFi award. There are many categories, from designer brands to the best in the niche world. The FiFi awards bring you the best that the fragrance world has to offer, and although some perfumistas might not agree with the choices and winners, the awards still give us something to look forward too.


Below are the list of all the winners. Please leave a comment below if you agree, disagree or let me know what you think should have won in those categories.

Fragrance of the Year

Luxe Women
Tom Ford Violet Blonde - Tom Ford Beauty

Luxe Men
Gucci Guilty Pour Homme - P&G Prestige

Nouveau Niche Women

Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Nouveau Niche Men
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Broad Appeal Women
Heidi Klum Shine - Coty Inc.

Broad Appeal Men
Curve Appeal for men - Elizabeth Arden

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA

Direct To Consumer Men
Comme une Evidence Green - Yves Rocher North America Inc.

"Consumer's Choice" Award

Women
Victoria's Secret Angel - Victoria's Secret Beauty

Men
Bath & Body Works Signature Collection for Men Classic - Bath & Body Works

Best Packaging of the Year

Luxe Women
Prada Candy Eau de Parfum Spray - PUIG USA

Luxe Men
John Varvatos * USA - Elizabeth Arden

Broad Appeal Women
Victoria's Secret Angel - Victoria's Secret Beauty

Broad Appeal Men
Curve Appeal for men - Elizabeth Arden

Media Campaign of the Year

Women
Coco Mademoiselle – Chanel

Men
Gucci Guilty Pour Homme - P&G Prestige

Bath & Body Line of the Year
Acqua di Gioia - Giorgio Armani Beauty

Interior Scent Collection of the Year
34 boulevard Saint Germain – diptyque

Perfume Extraordinaire of the Year
This category recognizes the actual perfume “the juice” in all its beauty and complexity. It also recognizes the perfumer(s), and the fragrance house to which the perfume belongs too.

International Flavors & Fragrances for New York Oud, Bond No. 9 New York

Fragrance Hall of Fame
This category recognizes fragrances that have been in the market for a very long time and maintain a success. These are known as the “classics” that we never tire of.

Women
24 Faubourg – Hermès, Beauté Prestige International

Men
Acqua di Gio, Giorgio Armani Beauty

I hope you enjoyed reading about the best of 2012. I also hope that this inspires you to go out there and try something new, something different. But most importantly, continue to live an amazing and fragranct life.   Alexandra