THE 2012 FIFI AWARDS WINNERS

THE 2012 FIFI AWARDS WINNERS

The FiFi awards, the most prestigious award a fragrance can receive in the fragrance/perfumery industry. You can say that it’s equivalent to what the Oscars are to the movie industry. It is truly an honor for a perfume to receive a FiFi award. There are many categories, from designer brands to the best in the niche world. The FiFi awards bring you the best that the fragrance world has to offer, and although some perfumistas might not agree with the choices and winners, the awards still give us something to look forward too.


Below are the list of all the winners. Please leave a comment below if you agree, disagree or let me know what you think should have won in those categories.

Fragrance of the Year

Luxe Women
Tom Ford Violet Blonde - Tom Ford Beauty

Luxe Men
Gucci Guilty Pour Homme - P&G Prestige

Nouveau Niche Women

Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Nouveau Niche Men
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Broad Appeal Women
Heidi Klum Shine - Coty Inc.

Broad Appeal Men
Curve Appeal for men - Elizabeth Arden

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA

Direct To Consumer Men
Comme une Evidence Green - Yves Rocher North America Inc.

"Consumer's Choice" Award

Women
Victoria's Secret Angel - Victoria's Secret Beauty

Men
Bath & Body Works Signature Collection for Men Classic - Bath & Body Works

Best Packaging of the Year

Luxe Women
Prada Candy Eau de Parfum Spray - PUIG USA

Luxe Men
John Varvatos * USA - Elizabeth Arden

Broad Appeal Women
Victoria's Secret Angel - Victoria's Secret Beauty

Broad Appeal Men
Curve Appeal for men - Elizabeth Arden

Media Campaign of the Year

Women
Coco Mademoiselle – Chanel

Men
Gucci Guilty Pour Homme - P&G Prestige

Bath & Body Line of the Year
Acqua di Gioia - Giorgio Armani Beauty

Interior Scent Collection of the Year
34 boulevard Saint Germain – diptyque

Perfume Extraordinaire of the Year
This category recognizes the actual perfume “the juice” in all its beauty and complexity. It also recognizes the perfumer(s), and the fragrance house to which the perfume belongs too.

International Flavors & Fragrances for New York Oud, Bond No. 9 New York

Fragrance Hall of Fame
This category recognizes fragrances that have been in the market for a very long time and maintain a success. These are known as the “classics” that we never tire of.

Women
24 Faubourg – Hermès, Beauté Prestige International

Men
Acqua di Gio, Giorgio Armani Beauty

I hope you enjoyed reading about the best of 2012. I also hope that this inspires you to go out there and try something new, something different. But most importantly, continue to live an amazing and fragranct life.   Alexandra  

Fall Haul 2012 – Happy fall is around the corner

Today I want to share with you a haul. These items were purchased by me in the last month or so.

Bath and Body Works
Slatkin & Co. 3-wick candles were purchased during the recent 2 for the price of 1($19.50) sale during labor day weekend.
I really like these candles. So far the ones I have tried have had really great projection and scent pay off. The ones I purchased were;

Sweet Cinnamon Pumpkin – It smells like fall to me. When I smelled this at the store I truly just wanted to dive right in. Its sweet, filled with spices that speak to my love of the fall in every way. Great candle. In B&BW’s website this scent is described as “sweet pumpkin pie, rich vanilla cream and a touch of cinnamon”.
Autumn – this candle spoke to me for the freshness that autumn brings. I love it when the weather first starts to change. The air has only a hint of the cold weather and you are filled with anticipation for the wonderful things autumn and the rest of the year has to bring with all the holidays and the wonderful scents that come with it. This scent is fruity, fresh with a hint of spice and sweet. In B&BW’s website this scent is described as “dark pomegranate, sweet red apple and woodsy fir balsam”.

I love the anti-bacterial hand soaps from B&BW’s. I always have one in my bathroom and kitchen with a scent that goes with that season. With that in mind I purchased the, sweet cinnamon pumpkin scent to go in my kitchen and bathroom. I was not that impressed with the scents. I purchase the one with the moisturizing beads for the kitchen and the creamy formula for my bathroom. The formula with the beads does not smell like sweet cinnamon pumpkin at all. It is more fruity and sweet with a hint of spice. The creamy formula is a bit more like what I expected but it still falls short in the “fall” department.

I purchased for one dollar a sample lotion for an upcoming new fragrance line at B&BW’s, Cashmere Glow. I really liked this lotion. It actually reminds me a bit of twilight woods. Really yummy.

Perfumes:
I acquired two new perfumes. One I purchased through Groupon for a discounted price and the other I purchased at ROSS department stores for a very affordable price. Both were blind buys but I am very happy that I purchased them as I am very happy with the fragrances.

Bvlgari – Omnia – This fragrance is spicy, dark, woody yet it holds a nurturing and sensual feel to it. It’s very inviting. The fragrance is described as a modern oriental, a few of the scent notes are mandarin, saffron, masala tea, and white chocolate.

Elizabeth Arden – Green Tea, Exotic – I already own the regular Green Tea version of this perfume and I really enjoy wearing it. Green Tea is light and fresh, perfect to wear during hot summer days. Green Tea Exotic has the basic same components with the addition of floral notes. It remains very fresh and clean but now has that hint of femininity that the original was lacking. Great scent and buy, especially for the price. Some of the notes are, tea, citrus, spearmint, in addition to exotic florals. The dry down mixes with woods and light musk.

I also picked up a few items at a store called Lot Less, you can get items here at a very very affordable price. I picked up three items from a natural beauty company called Ecotools.


Ecotools sustainable softness body lotion – very light and fresh.

Ecotools blooming planet body mist – Soft, clean and floral.

Ecotools love heels all, intensive heel cream - Its very creamy and minty.


These were the items I purchased for this haul. Let me know if you would like for me to review any of these items.

I hope you are enjoying the weather and I hope that you are just as excited as me for the upcoming fall season.



Till next time, and I hope you continue to live a beautiful and fragrant life.